The main reason why people fail in this industry is they are not effectively

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The main reason why people fail in this industry is they are not effectively generating leads!

Yes is comes down to that but if you think about it makes perfect sense!

As leads are the first part of the sales process so if you are not effectively generating leads then you simply do not have a business! Because you have nobody to convert into potential sales and more.

But you need to go a step further if you want to have a more professional business. You want to be effectively generating leads of the right sort people! Not the sort of people with the lottery of get rich quick mentality. Instead people who know that you have a legitimate business and any legitimate business needs hard work and dedication to thrive!

Anyway back to effectively generating leads. You need to make sure that you are implementing effective and professional marketing methods to generate leads otherwise you will never get enough to have a successful business! If you are handing out flyers and holding house and hotel meetings then you will unlikely generate many leads and therefore sales in your business. But if you learn and implement PPC (Pay Per Click) and SEO (Search Engine Optimization) marketing you will effectively generate leads on a level you once only dreamed of!

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